LAURA MARTINS DIAS
Digital Product Designer @ iFood
UX designer who loves traveling, dogs and concerts. In the Design field, I'm passionate about people, technology and possibilities. Currently, I'm building a path in digital Product Design, particularly interested in areas such as User Experience, User Research, Problem Solving and Information Architecture.
27yo
Brazil, RS
📚 MAIN EDUCATION
(2020 - 2023)
Design @ Unisinos
Bachelor's degree in Design, specializing in Strategic Design, where I developed expertise in creating impactful products and graphic pieces, along with designing innovative services and experiences. The program's emphasis on integrating strategy and creativity for optimal solutions, complemented by practical activities and fixed classes for progress monitoring, allowed me to build a robust skill set. Additionally, during my final semester I was as an exchange student in Canada, supported by a scholarship through the Emerging Leaders in the Americas Program (ELAP).
(2023)
Topics in Business Strategy @ Pearson College London
In the Contemporary Topics in Business Strategy course, I took classes with different sustainability, innovation and strategy professionals, and developed some projects and solutions involving these concepts. All of these contents are very much related to my work and have certainly improved my vision as a designer.
(2020 - 2021)
Dell Product Design Program @ Unisinos + Dell
I was part of the Dell Product Design Program, focused on theoretical and practical enablement in the development of digital product projects, guided by excellent professors from the University of Vale do Rio dos Sinos (Unisinos). The topics covered in this training were: User Interface (UI), Interaction Design, Prototyping, Agile Methodologies, User Experience (UX), Problem Solving, Team Building, Graphic Design, Human-Centered Design, User Research, Team Building and Usability.
💻 KEY WORK EXPERIENCES
(2024 - Present)
Product Designer @ iFood
As a Product Designer in iFood's Groceries division, I design Ad experiences for app users and partners advertising through web platforms. I expanded the Ads portfolio, improved solutions, and boosted key metrics like CTR and GMV. Additionally, I led the development of the product vision, diagnosing the current state, making long-term product decisions, and setting the strategic direction for the team.
(2021 - 2024)
Product Designer @ PicPay
As a Product Designer, I designed the PicPay Card request and acquisition experience across the app, website, and other sales channels. I collaborated with various squads, focusing on Discovery by leading research, workshops, and prototyping user journeys for both app and web. Additionally, I contributed to the design of the new Black Card experience and streamlined the PicPay Card ordering process by reducing multiple steps.
(2020 - 2021)
Product Design Apprenticeship @ Dell
After completing the enablement stage of the Dell Product Design Program in partnership with Unisinos, I joined the Dell DesignOps team as an intern. I participated in projects involving user interviews, reports, wireframes, usability testing, and creating learning experiences. I contributed to the development of a Design Playbook from Discovery to Delivery, as well as conducting research and production for various sub-products.